You walk up to talk to someone at an event. You are sure you know them, but glance at their name tag just to be certain. All you see is a white card – the back of their name tag!
Name tags are an easy, inexpensive, yet powerful networking tool to use at your conferences and events. They improve connection, communication, and professionalism. Traditionally a lanyard with a name tag swinging at the bottom – single-sided name tags have been used for many years. However, it is just as simple to design and print double-sided name tags that are a simple upgrade delivering significant benefits.
By displaying information on both sides of the tag, it does not matter if people put their lanyard on back to front. A double-sided name tag vastly improves visibility, convenience, and the overall user experience for both the person wearing the name tag, and those around them. You are maximising the use of valuable real estate by displaying the wearer’s information on both sides of the name tag, thus ensuring that the name and relevant details remain visible regardless of how the badge is positioned.
Enhance Networking & Attendee Interaction
Networking can be one of the main reasons people attend events such as trade shows, conferences, exhibitions, workshops, etc. Clear and visible name tags enhance both the networking opportunity and experience, making it easier for your attendees to walk up to each other, address the other person by name, and be reminded of their organisation and/or role. This small and relatively inexpensive improvement to the design of the tag can help break the ice and encourage more meaningful conversations, leading to stronger relationships and future opportunities, by way of a visual reinforcement.
A badge that constantly shows the attendee’s name looks organised and polished compared to one that constantly flips backward, where the conversation turns to ‘oh, your name badge is on back-to-front’. They contribute to a more professional appearance sending the message that the event, as well as the professional conference organiser, pays attention to the details and considers the overall attendee experience.
Improved functionality and branding opportunities are additional benefits worth mentioning. In addition to the delegate’s name and organisation details on both sides of their name tag, you can use the additional space for other considered design choices. For example, conference session details, App or other QR codes, the venue’s Wi-Fi login details, venue emergency procedures, or – depending on the size of the name tag you choose – maps, on the reverse side of the badge. Showcase the conference or organisation’s logo, colours, brand identity, and other key messages by using both sides of the name tag, without overcrowding the main identification area.
Last, but by no means least, double-sided name tags can improve the event’s overall flow and communication. Being able to easily read name and organisation and/or role reduces those awkward moments and enables everyone to be able to interact more confidently. Attendees can find assistance when needed as Staff Members can be identified more quickly.
Let Us Take Care of The Details
Enhance your attendee’s experience, communication and networking at your next conference or event by investing in double-sided name tags that encourage networking, improve visibility, look professional, and offer additional real estate for branding and other useful event or venue information.
Let us work closely with you to deliver your next outstanding conference or event. Contact Catalyst Event Solutions on 02 9419 4889 or info@catalystevents.com.au